Help Along Foundation
About This Project
The brand that I built for the Help Along Foundation is one that was curated from the ground up. When Chimzy first came to me, she had no official logo, as well as an outdated website, and no marketing materials. Our first order of business was crafting a brand and logo built around education, and giving back. I chose the colors red, blue and yellow to connect the innocence of childhood and fun to the foundations mission.
After developing the brand and logo guidelines we then crafted a beautiful website , with tons of calls to action, a new donation function, vibrant and high resolution photos as well as contact and inquiry forms to help build immediate trust for potential donors.